NEW: Open your account fully online and in less than 7 minutes! ๐Ÿš€

Investing done right

Hi! Iโ€™m Selma, your digital investment assistant. ๐Ÿ‘‹

Let's find out how you should invest your money. I'll manage it for you for years to come.

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Regulated in Switzerland

Talk to Selma about your financial life

Get an individual investment plan

Transfer money to your new account

Investments that fit your life

With Selma everybody gets their unique investment plan. We call it an investment planet.

Start with 5,000+ CHF

Get a global investment portfolio for a small initial sum.

Invest at the right time

Selma makes sure it's always the right time to start.

Save monthly

Add or take out money anytime at no extra cost.

Swiss bank account

Your money is kept safe by Saxo Bank (Switzerland). ๐Ÿ‡จ๐Ÿ‡ญ

Fully transparent

Investing shouldn't be a black box. Read more at open.selma.io.

Ask anything

Ping the Selma crew via live chat with any question. ๐Ÿ‘‹


Built with your feedback

Financial services are often cold and distant. We are taking a new route and building Selma together with our contributors.